Color Alert: GREENERY Color of the Year 2017
Every year since 2000, the Pantone company has chosen a color that reflects the current cultural climate. In the following year, the color has historically influenced trends in all facets of design—architecture, interior décor, fashion, food, travel—the list goes on. The 2017 Color of the Year is GREENERY.
Greenery, the yellow-green hue (specifically, Pantone 15-0343) comments on the concept of “environment."
Most obviously, “environment” today refers to the “go-green” movement—which, while not a revolutionary idea in 2017, has reached a crescendo this year. Pantone has even partnered with Airbnb to create an experience in nature inspired by the color.
Here is how the people at Pantone are describing this hue:
"A refreshing and revitalizing shade, Greenery is symbolic of new beginnings. Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality."
“There’s a growing desire to reconnect with nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe,” Laurie Pressman, the Pantone Color Institute’s vice president, told FORBES.“ (Greenery) is about unity and community—connecting to oneself and others and a higher purpose, nature.” - Karen Hua/Forbes
The Pantone Color of the Year isn't determined only by interior design trends. The shade has also made a noticeable appearance on the runway this year, debuting in collections from Gucci to Prada, and bringing a rare blend of vitality and serenity to high-end apparel.
"Announced just before the first real snow fall in New York, it does make us excited for the spring weather that feels oh-so-far away right now. And what's better about spring than new beginnings? We can see this color making quite a statement in 2017." - Lifestyle
"Greenery is not a "green with envy” hue, unlike 2013’s color of the year, Emerald, which symbolized luxury. Greenery actually taps into the opposite: minimalism. Pressman referred to a motto by fashion designer Vivienne Westwood that partly inspired Pantone to choose Greenery: “Buy less, choose well, make it last”—a concept that also influenced one of Westwood's collections. Pressman additionally cited how companies such as H&M have started environmentally-friendly lines, often made with recycled materials." - Karen Hua/Forbes
"The new Mercedes-AMG GT Roadster comes in a particularly fetching shade of leaf green. Green walls are becoming architectural staples in the form of vertical gardens, and green juice is everywhere. The Green party is growing in prominence. Dr. Strange wears a green amulet known as the eye of Agamotto, which has migrated into the children’s costume universe. Dior’s new makeup colors include a lip shade called “clover,” which is all you need to know." - The New York Times
"Ultimately, Greenery calls to mind the ‘re-’ words: refresh, revive, restore, renew, replenish, regenerate, rejuvenate, reinvigorate, re-oxygenate. Design is an outlet for all of these fresh beginnings. And the yellow pigment in Greenery references the sun, the symbolic light that people need in these times." - Karen Hua/Forbes
What is the PANTONE Color of the Year? "A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude." - Pantone
Check out my previous blog about the vertical garden trend that fits alongside the all things GREEN craze:
For more of this color inspiration check out my Pintrest board: GREENERY
